Course Syllabus

Sports & Entertainment Marketing II (MH32) Course Syllabus


Teacher: Mr. Steve Lyons       E-mail:    Phone: 704-296-0105


In this course, students acquire an understanding of selling, promotion, and market planning of sports, entertainment, and event marketing. Emphasis is on business management, career development, client relations, contracts, ethics, event management, facilities management, legal issues, and sponsorships.  Work-based learning strategies appropriate include cooperative education, entrepreneurship, internship, mentorship, school-based enterprise, service learning, and job shadowing.   DECA (an association for Marketing Education students) competitive events, community service, and leadership activities provide the opportunity to apply essential standards and workplace readiness skills through authentic experiences.


Materials Needed:

                Three ring binder to include areas for notes, assignments, quizzes/tests & projects

                Loose leaf paper (no spiral bound paper)

                #2 Pencils/Pens (Black & Blue ink)




            90-100          A                                             Points will be totaled at the end of each grading

             80-89         B                                             period and the standard grading scale to the left

             70-79         C                                             will apply. Please keep in mind, that the Final         

             60-69         D                                                Exam at the end of the year will count 25% of                     Below 60     F                                              your final grade.


Assignments: Assignments will include notes and activities.  Classwork is designed so each student has the opportunity to complete most work in class. 

Projects: Projects and/or reports will be assigned throughout the semester.  These are designed to allow students to implement their marketing skills.

Quizzes: Quizzes will be given on a limited basis.  Most will be announced in advance; however, some may be unannounced.  Always be prepared!

Late Work: Late work will be accepted on a sliding scale.  1 day late will be a reduction in grade, 2 days late a little bit more and so on….At this time I am going to be flexible with late work; however, it is always best to get it in on time!

Tests: A comprehensive test will be given at the end of each unit.  A majority of the questions will coincide with review questions.

Class Participation: Class participation is evaluated on attendance, preparedness and contributions during class.

Extra Help & Parent Contact: Tutoring will be offered on an as needed bases.  Parents, please feel free to call or e-mail me at any time regarding your child.

Extra credit: There will be several opportunities for extra credit throughout the semester.  I reserve the right to add/delete extra credit points dependent on behavior and other things.


Classroom Policies and Expectations

Respect – Respect not only me but your fellow students as well.  Please don’t talk out of turn or be loud and boisterous.  You will receive nothing but respect from me and I expect it in return.

Be In Class on Time – Please make every effort to be in class and on time.

Pay Attention and Be Attentive – Don’t lay head down or sleep in your seats. 

No cell phones! – Cell phones are against school policy and mine as well, please don’t have them out at anytime during class.

No Food or Drinks - Creates too many problems.




  1. Warning
  2. Student/Teacher Meeting
  3. Parent Contact
  4. Office Referral




We have read this information and understand the policies, grading scale, CELLPHONE POLICY, and other pertinent information related to Mr. Lyons’ class.   I (student) will return this page to Mr. Lyons for a quiz grade and keep the top page of this syllabus as the first page of my 3-ring binder for this class.  We have also included any phone numbers and email addresses that Mr. Lyons can use for communication.


______________________                ______________________                __________

       Student Name                                          Signature                                      Date



______________________                ______________________                __________

   Parent/Guardian Name                                Signature                                      Date



            ______________________                            ______________________

                Parent/Guardian Cell #                                  Parent/Guardian Home#




                                                  Parent/Guardian Email Address

Course Summary:

Date Details Due