Course Syllabus

Welcome Video:

See the Canvas 'Announcements' tab for important information daily.

Important Note: See Powerschool for accurate grades and averages for this class.  Canvas gradebook should not be viewed as the system of record for this course. Remember that all work is due by the assigned date/time noted on Canvas and must be submitted by the assignment lock date for credit. Only extreme circumstances (e.g., sick/doctor's note, proof of technology issues --submitted emails to technology support that detail your issue) will be considered as exceptions to this.  Thank you.


Marketing (MM51) and Marketing Honors (MH52) Syllabus

Instructor:  Mrs. Kenisia Taylor; Class Location: D100 

Clubs: Future Business Leaders of America (Advisor), PRHS Book Club (Co-Advisor)

Email: Phone: (704) 292-7662; 

Marketing MM51 and Marketing Honors MH52 Course Overview

In this course, students understand the processes involved from the creation to the consumption of products and services. Students develop an understanding and skills in the areas of distribution, marketing-information management, market planning, pricing, product and service management, promotion, and selling. Students develop an understanding of marketing functions & applications and its overall impact on business operations. 

The following are the State of North Carolina Essential Standards and Objective Statements for the course:

Obj 1.0 Understand marketing, marketing functions, marketing mix components (4 P’s), marketing strategies and tactics, target market identification, segmentation, the need for marketing research and data, and career opportunities in marketing.

Obj 2.0 Understand product/service management, branding, product life cycles, new product development, marketing of services, product positioning and the technological, legal, and ethical components of product/service management.

Obj 3.0 Understand promotion and types of promotion including selling and the technological, legal, and ethical components of promotion.

Obj 4.0 Understand pricing and factors affecting pricing decisions including technological, ethical and legal considerations.

Obj 5.0 Understand channels of distribution and supply chain management and the technological, legal, and ethical components of channel management.

What is the POL (Proof of Learning) for your course?

  • CTE Final (Teacher-Made) Assessment- (County-wide not State-based. Students may exempt this based on A/B average in course.)
  • PBM (Performance Based Measurement) – project with multiple components

When is the POL administered?

  • CTE Final Assessment – end of semester (County-wide not State-based. Students may exempt this based on A/B average in course.)
  • PBM – multiple components given throughout the semester with final project due towards the end of the semester.

How will students get results?

  • CTE Final assessment is 25% of grade and will be posted on the students report card
  • PBM – each component will be graded individually and grades will be posted in PowerSchool throughout the semester.  The Final PBM project and the presentation count separately as project/test grades and are posted in Powerschool at end of semester.

Important Note for Marketing Honors (MH 52) Students:

Marketing Honors (MH52) is an honors level course. This course is also available in the Program of Studies at the College Preparatory level. Students earning credit for an Honors level course receive an elevated number of Quality Points for their Grade Point Average. Students choosing the Honors level course should be aware that this Honors level course will include: 

  • Required extension opportunities that are directly related to the Standard Course of Study. This includes additional content beyond that covered in the College Preparatory level.
  • More challenging coursework and assessments. Students will be expected to demonstrate higher levels of understanding for grades.
  • Projects and presentations will be more in-depth.
  • Students will have to focus and study regularly to master the content.
  • The expectation that students can move through the coursework at an accelerated pace and students experiencing difficulty should quickly seek guidance from their teacher on how they can be more successful.

Below is a sample of how the Honors level objectives/assignments may differ from those in the College Preparatory level:

Honors Level Objective/Assignment:

College Prep Level Objective/Assignment:

(Related to Obj 3.03) Given specific company and product scenarios, recommend product-mix strategies that can be used in order to meet current company goals and sales targets.

List and provide an example of the common product-mix strategies that marketers use.

(Related to Obj 4.06) Understand the use of data in Marketing. Create a survey using Google Forms that will allow you to collect data in order to determine how to best meet the needs of current customer segments.

Understand the use of data in Marketing. Give examples of how data is used to best meet customer needs.

Supplies Needed

Chromebook and charger (provided by school)

Pencils or Pens (no red ink)

Color Pencils

Glue Stick

1" Notebook or Folder with prongs for any handouts and paper-based assignments

Loose-leaf notebook paper

Course Resources

Online Text & Applications:  Online text and associated activities  are provided by MBA Research and Curriculum Center. These resources are incorporated into the course Canvas page. The Knowledge Matters application is utilized for lessons and hands-on simulations.

Canvas: The majority of assignments will be submitted on our learning platform, Canvas. Assignments can be submitted a variety of ways including, uploading files, typing into text boxes, and sharing Google documents/presentations. Students will be shown how to submit assignments on Canvas as needed. Individual assignments will indicate which method of submission is expected. If students need a refresher or have questions, they can access the Canvas Student Guide ( ) for specific instructions. It is the student's responsibility to ensure assignments are submitted on time and to contact the instructor if there is a problem. Please note that student activity is logged while in Canvas so instructors will be able to see if the student opened the assignment, if there was any activity including a log of student activities during on-line tests and quizzes. Students are not allowed to leave the testing window during assessments. Doing so is considered cheating and will be handled as set forth in the Porter Ridge HS handbook. NOTICE: Although many assignments are submitted and graded in our learning platform, Canvas, the "final" grades shown may not be properly weighted and do not contain assignments that were not graded in Canvas. For the student's official grades, please continue to access the parent portal through Powerschool. Login information is usually sent home with the students at the beginning of the year, and should be the same as last year. If you need assistance accessing the parent portal, please contact the school.

 EmpowerED Family Portal.

Grading Policy:

A= 90 – 100   B= 80 – 89  C= 70 – 79  D= 60 – 69  F= below 60

The course grade is based upon the following: 1st six weeks grade: 25 %, 2nd six weeks grade: 25%, 3rd six weeks grade: 25%, Final Exam: 25%--(can be exempted if A/B average).  The individual six-week grade is calculated using the following percentages: Formal Assessments (Tests/Projects): 30%, Other Assessments (Quizzes/Select Assignments): 20%, Classwork/Homework: 50%.  The NC Department of Public Instruction requires a Performance Based Measurement (PBM) for this course in the form of a project instead of a state-administered final exam.  Sections of the project will be completed throughout the course. In addition, UCPS administrators have determined that a teacher-made final is also required for this course.

*Grades and absences are available on Powerschool.  Please ensure that you and your parents are aware of your grades and number of absences at all times.  Adhere to county and school policies as it relates to attendance requirements in order to pass the course.

Classroom Rules

  1. Be respectful. Use appropriate language and gestures only.
  2. Stay on task and avoid disruptive behaviors.    

Consequences: 1. Verbal warning 2. Parent contact/conference 3. Office referral 

**Extreme disruptions will result in an automatic dismissal from class and office referral.

Classroom Guidelines and Expectations

  • Come to class prepared. Bring all necessary materials daily.
  • Participate in all class activities.
  • Use Chromebooks and avoid use of cellphones and other electronics unless otherwise instructed.
  • Based on the assignment, you may be asked to work individually, with a partner or within a group. Always put forth your best effort and be a good team member. 
  • Please have a notebook designated solely for this course. Do not use red ink. All papers should include your first and last name in the upper right corner, the date, and period.
  • Any assigned homework should be completed before returning to class on the day that it is due and no later than Sundays at 11:59 PM unless otherwise noted. No late work is allowed.
  • Remember to make up all work missed when absent. Be sure to check Canvas for missed assignments and check with teacher if you’ve missed a quiz or test.  It is your responsibility to make up all work prior to the assignment close date. Please see the teacher for any exceptions to this policy.
  • There are often several projects required for this class. Ensure that you do not wait until the last minute to work on the project. Projects count as test grades. Seek the teacher early on if you are ever confused or are having trouble with any projects/assignments. 
  • Class time is very important. Please limit restroom breaks to emergencies only.
  • Marketing topics build on each other. It is important to not get behind. Let the teacher know when you are having trouble with a topic to address any questions right away.  Extra help is also available during office hours. 

Office/Tutoring Hours

Please come for extra assistance during office hours.  Students are required to bring their Chromebooks, notebooks and any questions to the session. Attending tutoring is not a replacement for a student’s participation in class.  Ensure that you have participated in class and are doing your part to take requested notes and complete assignments.